1. Introduction
This Privacy Policy explains how Sea of Love collects, uses, stores, and shares personal information about you when you use our website or engage our wedding videography services. We've written it to be readable rather than legalistic, but it sits within the framework of the Australian Privacy Act 1988 and, where applicable, the EU and UK General Data Protection Regulation (GDPR).
2. Who we are
Sea of Love is a wedding videography studio based in Melbourne, Australia. We film weddings across Melbourne, the Mornington Peninsula, the Yarra Valley, regional Victoria, and internationally. For the purposes of Australian and European data-protection law, Sea of Love is the data controller for the personal information described in this policy.
3. What information we collect
Information you give us
- Contact form data: when you submit our enquiry form, we collect your name, your partner's name, email address, mobile number, wedding date, venue, photographer (if booked), wedding planner (if booked), Instagram handle, referral source, and any message you include.
- Booking and client data: once you book us, we collect the additional information needed to deliver your wedding film — full client details for contracts, signed agreements, payment records, and any logistical information you share with us in the lead-up.
- Marketing data: if you subscribe to our newsletter or interact with our social media accounts, we may receive your email address or social-profile information.
Information we collect automatically
When you visit our website, certain information is collected automatically by analytics tools — but only after you have given consent via the cookie banner. This may include your IP address (anonymised), browser type, device type, pages visited, traffic source, and approximate location.
4. How we use this information
We use the information we collect to:
- Respond to your enquiry and answer your questions
- Manage bookings, contracts, and the operational side of your wedding
- Deliver the service itself — filming on the day, editing, and delivering your final films
- Send marketing communications, but only if you have opted in
- Improve the website by understanding how it's used (analytics)
- Comply with legal, tax, and regulatory obligations
5. Cookies and tracking technologies
We use the following tracking technologies on our website. None of them are set or run until you have given consent via the cookie banner.
- Google Analytics: tracks anonymised information about how visitors use the site — pages viewed, traffic sources, and approximate location. Helps us understand which content is useful and how to improve the site.
- Meta Pixel: enables Facebook and Instagram advertising and conversion tracking, so we can understand whether our social-media marketing reaches the right couples.
The cookie banner you see on first visit lets you accept all tracking, reject non-essential tracking, or manage your preferences. You can change your preferences at any time by clearing your browser's local storage for this site.
6. Third-party services and data processors
We use the following third-party services to deliver our work. Each receives only the information needed to perform its specific function.
- Formspree: receives and processes contact form submissions
- Make.com: routes form submissions into our internal workflow
- Monday.com: our customer relationship management (CRM) system, where booking and client information is stored
- Vimeo: hosts the video content embedded on our website
- Google Analytics: receives anonymised analytics data (only with consent)
- Meta Pixel: receives advertising and conversion data (only with consent)
These providers act as data processors and are bound by their own privacy policies and data-protection commitments.
7. How we share information
We share personal information only in the following situations:
- With your wedding vendors: where you have asked us to coordinate with your planner, photographer, or other suppliers, we may share logistical information with them — schedules, contact details, locations.
- With our service providers: as listed above, the third parties whose tools we use to deliver our work.
- For legal compliance: where we are required to disclose information by law, court order, or to protect our legal rights.
We do not sell personal information to anyone, ever.
8. Data security
We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, alteration, and disclosure. These steps include using reputable cloud services with strong security practices, restricting access to client information to those who need it, and encrypting data in transit. No system is perfectly secure, but we work hard to keep your information safe.
9. Data retention
We retain personal information for the following periods:
- Enquiries that don't convert to bookings: 12 months from the date of the enquiry, then deleted.
- Booking and client data: 7 years from the wedding date, in line with Australian tax and legal record-keeping requirements.
- Marketing data: until you opt out, after which we remove your details from our marketing systems within a reasonable time.
10. Your rights
You have rights over the personal information we hold about you.
Under the Australian Privacy Act 1988
- Access: you can ask us for a copy of the personal information we hold about you.
- Correction: you can ask us to correct any information that is inaccurate or out of date.
- Complaint: if you believe we have breached the Australian Privacy Principles, you may make a complaint directly to us, or escalate to the Office of the Australian Information Commissioner (OAIC) — see Section 15 for details.
Under the GDPR (for EU and UK visitors)
If you are visiting our website from the EU or UK, you have additional rights under the GDPR:
- Access: right to obtain a copy of your data.
- Rectification: right to correct inaccurate data.
- Erasure: right to have your data deleted (the "right to be forgotten").
- Portability: right to receive your data in a machine-readable format.
- Restriction: right to limit how we process your data.
- Objection: right to object to certain types of processing (including marketing).
- Withdraw consent: right to withdraw any consent you previously gave, at any time.
To exercise any of these rights, email hello@seaoflove.com.au. We will respond within a reasonable time, and within any timeframes required by law.
11. Marketing communications
We send marketing communications only with your express opt-in consent. You can opt out at any time by clicking the unsubscribe link in our emails or by emailing hello@seaoflove.com.au. Operational communications related to your wedding booking are not marketing and do not require consent.
12. Children's privacy
Our service is directed at adults planning weddings. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information about a minor, contact us and we will delete it.
13. International data transfers
Some of our service providers (notably Google Analytics, Meta Pixel, and Make.com) are based outside Australia and may store or process data in the United States or elsewhere. Where we transfer data internationally, we rely on the contractual protections those providers offer (such as standard contractual clauses) to ensure your data is protected to a standard equivalent to Australian and European law.
14. Updates to this policy
We may update this policy from time to time as our practices evolve or as required by law. The "Last updated" date at the top of this page reflects the most recent change. For material changes, we will let you know by email (where we hold your email address) or via a notice on our website.
15. Contact
For privacy queries, including to exercise any of the rights outlined above, email us at hello@seaoflove.com.au or write to:
Sea of Love
Melbourne, Australia
If you are not satisfied with our response, you can escalate to the Office of the Australian Information Commissioner (OAIC):
Phone: 1300 363 992
Web: oaic.gov.au
